Social Media Campaigns

Created engaging social media content to drive customer engagement and developed e-commerce assets to improve online visibility and conversion.

Branding and Packaging

Designed a premium sub-brand for the GCC market to expand customer base. Developed product packaging and launch campaigns incorporating regional nuances in both design and communication to ensure cultural relevance and stronger market resonance.

Layers of yum | iD Malabar Parota | 2025

Made With Love And Nothing Else | iD Homestyle Whole Wheat Paratha | 2025

Filled With Love | iD Stuffed Parathas | 2025

Many names. One emotion | iD Paratha Range | 2025

No One Can Say No | iD Wheat Lachha Paratha | 2025

Packaging and Branding

Spearheaded the creation of a premium packaging and brand designs for India and GCC region to attract a broader customer base.

Oversaw the design of diverse product packaging and orchestrated a targeted launch campaign, signiﬁcantly enhancing market penetration and brand engagement.

Print Ads

Designed and executed region-specific print ads for the GCC market, aimed at increasing customer engagement and strengthening brand presence.

Apart from ideation and creative direction, I penned the Malayalam copy for these ads.

Amazon Audible

Print ads

Amazon Prime Air - Activation Concept

Arvind Oasis - Launch Campaign

This campaign is done for Arvind Builders, to launch their new project - Arvind Oasis. As ‘Oasis’ a water themed project, the entire campaign conceptualized as a storytelling and the visuals painted in watercolor

Nothing To See

Nothing To See" is an eye donation awareness campaign launched in collaboration with the Confederation of Indian Industry (CII) and its youth wing, Young Indians (Yi). Rolled out through print ads, Print Advertisements in leading newspapers and magazines, TVCsreleased on various social media platformsand an impactful on-ground activation in movie theatres, the campaign urged people to pledge their eyes by visiting GiftAnOrgan.org. It was honoured as a finalist at the Spikes Asia Awards, recognizing its creative impact across platforms

Poster

Print Ad

Theatre Activation

SC Johnson - Print Ad

LENOVO CHINESE NEW YEAR

This is a typography-based design created for Lenovo to celebrate the Chinese New Year. Traditional Chinese wishes were cleverly embedded into the layout, designed in such a way that the complete messages could only be read using Lenovo products as integral elements of the typography. This creative concept was developed as a calendar and distributed as a direct mailer to Lenovo customers across China, blending festive tradition with brand integration in a visually engaging and culturally resonant way.

Lenovo - Wallpapers

These are the default wallpapers designed for Lenovo ThinkPads. The features of each machine are defined through natural elements.

BSA Ladybird - 25 Years Campaign

To mark 25 years of BSA LadyBird, we launched a celebratory campaign that highlighted the joyful, nostalgic bond between girls and their bicycles. The campaign rolled out across multiple platforms, including a heartwarming TV commercial, engaging social media posts, vibrant in-store collaterals, and impactful billboards, all capturing the spirit of freedom and fun that BSA LadyBird has brought to generations.

Packaging & Launch

Created packaging design and launch materials for a special range of flavoured parotas, crafted to maximize 'drool appeal' and stimulate customer craving at the point of sale.

Lenovo - Print Ad

Lenovo ThinkPad - Print Ads

Low Light - Lenovo Print Ad

Pushpaveda Launch

Chandrika Pushpaveda is a new range of floral Ayurvedic products launched under the trusted Chandrika brand by Wipro, exclusively for the Kerala market. Featuring soaps and cosmetics made from 10 flowers, we designed the complete packaging system, including soap bar detailing, and developed all marketing collaterals—from print to digital—along with a TVC that beautifully conveys the essence of enhancing beauty through traditional Ayurveda.

In-store Branding

Poster

Standee

Wobbler

Chandrika Kachiyenna Launch

A key visual was designed for Chandrika Kaachiyenna, tailored for both print and digital promotions. The composition features separately shot key ingredients and a model, artfully brought together to create a vibrant and dynamic visual that highlights the product’s natural essence and appeal.

Art of AI

"Growing with AI: A Journey of Mutual Learning"

In a world rapidly shaped by artificial intelligence, we’re no longer just training machines — we are learning from them too.

Each visual is generated using next-gen AI tools like Adobe Firefly, Freepik AI Creator, and Bing AI, blending organic imagination with algorithmic beauty.

Print Ad

Web Page

GiftAnOrgan (GAO) Campaign

Billboard

Following the success and recognition of our "Nothing To See" campaign, we launched a supporting campaign titled "GiftAnOrgan (GAO)”.

We were honoured to collaborate with renowned South Indian actor Mr. Suriya, who appeared as our brand ambassador, significantly increasing public engagement and trust. We executed a multi-channel rollout that included TVCs, print ads, billboards, donor certificates, and custom T-shirts, creating both visibility and a sense of community. So far, the campaign has inspired 36,745 organ pledges, with each donor receiving a certificate in recognition of their contribution

Film

Digital Billboard

Print Ad

Web Page

Certificates for Donors

T Shirts for Donors and volunteers

GRB Masala Packaging

A packaging is a design innovation for the brand GRB, where the masala powder inside the package can be seen through the transparent window, as the product is placed in a wooden bowl.

GRB Badam Milk - Packaging

Mother’s Day Ad

The concept of writing letters has long been replaced with messaging and mailing. But they don't touch a person's heart as a letter does. On Mother's Day, The Hindu will give a chance to all to write a letter to their mothers by publishing an Inland as a print ad. Just write a letter and drop into the mailbox.

Pongal B2B Print Ads

This is a B2B print campaign of The Hindu, to communicate with their advertising partners.

B2B Print Ad

Covid Awareness Ad

Madras Day

BusinessLine Print Ad

Organ Donation - Print Ad (Concept)